Style

Brand

Your whole style guide, applied in one pass. This agent checks content against your organization’s style guide.

What it catches

Everything your configured style guide covers, grouped into the goals below. Each issue comes with its location, an explanation, and a one-click suggested correction, plus quality scores per goal.

• Clarity — Helps readers understand your content the first time. Clarity sets how readable your content should be, from clear and straightforward to more sophisticated, and flags difficult sentences through guidelines like sentence length, plain word choice, and simple structures.
• Consistency — Keeps your content in one style, so writers don’t have to know every rule by heart. It flags inconsistent conventions such as capitalization, punctuation, hyphenation, numbers, dates, and spacing.
• Inclusive language — Checks that your language is respectful, representative, and accessible to all readers. It’s about more than avoiding offensive terms: guidelines cover respectful language that avoids harmful stereotypes, gender-neutral pronouns, people-first language that puts the person before a disability or diagnosis, inclusive representation such as capitalizing the names of groups and avoiding certain idioms, and accessibility for people who read with a screen reader.
• Scannability — Structures your content so readers can find and understand the main points quickly. Clear titles, subtitles, and lists make content easy to scan, so this goal checks structure such as headings, paragraph length, list length, and tables.
• Spelling and grammar — Checks that you write correctly in the language of your style guide. This goal combines all spelling and grammar guidelines, including spelling exceptions, commonly confused words, and grammatical agreement.
• Terminology — Checks for your organization’s preferred terminology, as set in your style guide. The right terms often depend on the content type or audience: technical documentation needs more specific terms than marketing copy.
• Tone — Checks that your content sounds like your organization. Tone of voice is how you communicate your organization’s values and personality — it’s not only what you say that matters, but how you say it. Tone guidelines cover formality, liveliness, and word choice, whether your voice is formal or conversational.

Some guideline groups, like punctuation and hyphenation, appear under both Spelling and grammar and Consistency. The guidelines are independent: Spelling and grammar checks correctness, while Consistency checks style.

Why it matters

Nobody memorizes a hundred-page style guide. Codifying it means every draft gets the full review automatically — and writers learn the rules as they go.