How Agents Work | Markup AI

Markup AI agents are specialized content checks and optimizations — brand voice, persona reaction, sentence clarity, terminology, AI-search readiness, and more. Configure your brand voice, personas, terminology, and style guide once in the Markup AI console, and every agent applies them automatically — in your AI assistant, your authoring tools, and your own integrations.

Set up once, enforce everywhere

Agents don’t ask writers to remember the rules. Your organization’s standards live in the console; agents read them at run time. As soon as you update your standards, every future check automatically uses the latest version.

The agents

Agent	What it does	Category
AI Voice	Make AI-assisted drafts sound like you wrote them.	Content Integrity
Brand Terms	Keep every word on the approved list.	Brand
Brand Voice	Sound like your brand, everywhere.	Brand
Claims	Catch risky claims before compliance does.	Accuracy
Date & Time Accuracy	Catch dates and times that can’t be right.	Accuracy
Fluff	Get to the point — and stay on it.	Content Integrity
Freshness	Never publish stale facts again.	AI Visibility
Key Takeaways	Put your key takeaways where readers — and AI — look first.	AI Visibility
Link Integrity	Every link goes where it says it goes.	Accuracy
Persona	Read your content through your buyer’s eyes.	Brand
Q&A Optimization	Headings that answer the question.	AI Visibility
Sentence Clarity	Make every sentence easy to read.	Content Integrity
Snippet Readiness	Write sections that survive being quoted.	AI Visibility
Source Authority	Give every claim a source AI search trusts.	AI Visibility
Style	Your whole style guide, applied in one pass.	Brand

Risk-based scoring

As your agents check content, each issue they surface is assigned a risk level — High,Medium,Low — based on how much risk it poses to your content quality.

Risk levels give you a consistent way to prioritize across every agent. No matter which agent flags an issue, the same High/Medium/Low scale lets you triage at a glance and see what to address first — so you can act on what matters most without weighing each agent’s findings separately. If you have limited time, focus on High-risk issues; if you’re doing a full pass, work all the way down to Low.

Risk Level	What it means
High	Issues that are very likely wrong and could undermine credibility, compliance, or brand standards. Address these first.
Medium	Issues that may confuse readers or create inconsistency. Worth reviewing, especially for public-facing content.
Low	Stylistic refinements that improve polish and readability. Address these when time allows.

Put agents to work

Markup AI for Google Docs

The fastest way to put agents to work: catch and fix issues right inside Google Docs, with the Markup AI Chrome Extension.

Connect your AI assistant

Every agent is a tool on the hosted MCP server — Claude, Cursor, and any MCP client.

Build with the API

Run any agent with one API call — copy-paste examples for every agent.