> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.markup.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.markup.ai/_mcp/server.

# List Personas

GET https://api.markup.ai/personas

Reference: https://docs.markup.ai/developer-reference/api-reference/personas/list-personas

## Authentication

- `Authorization` header (bearer token, required) — Bearer authentication of the form `Bearer <token>`, where token is your auth token.

## Response

### 200

Successful Response

- `personas` (list of PersonaResponse, required)
- `total` (integer, required)

## Errors

### 401 Unauthorized Error

Authentication failed or no valid API key provided.

- `detail` (string, required) — A description of the error that occurred.
- `status` (integer, required) — The HTTP status code generated by the server for this issue
- `request_id` (string, required) — A unique ID associated with the HTTP request.

### 403 Forbidden Error

Forbidden

- `detail` (string, required) — A description of the error that occurred.
- `status` (integer, required) — The HTTP status code generated by the server for this issue
- `request_id` (string, required) — A unique ID associated with the HTTP request.

### 500 Internal Server Error

Internal Server Error

- `detail` (string, required) — A description of the error that occurred.
- `status` (integer, required) — The HTTP status code generated by the server for this issue
- `request_id` (string, required) — A unique ID associated with the HTTP request.

## Types

### PersonaResponse

- `id` (string, required)
- `organization_id` (string, required, nullable)
- `name` (string, required)
- `title` (string, required, nullable)
- `seniority` (enum, required, nullable)
  - Allowed values: `individual_contributor`, `manager`, `senior_manager`, `director`, `senior_director`, `vp`, `c_suite`
- `industry` (enum, required, nullable)
  - Allowed values: `qsr`, `cpg`, `fintech`, `cosmetics`, `beverage`, `retail`, `gaming`, `b2b_saas`, `healthcare`, `media`
- `technical_level` (enum, required)
  - Allowed values: `low`, `moderate`, `high`, `very_high`
- `skepticism_level` (enum, required)
  - Allowed values: `low`, `medium`, `high`, `very_high`
- `effort_tolerance` (enum, required)
  - Allowed values: `low`, `medium`, `high`
- `reading_goal` (enum, required)
  - Allowed values: `quick_scan`, `deep_understanding`, `decision_making`, `research`, `validation`
- `buying_authority` (enum, required, nullable)
  - Allowed values: `decision_maker`, `recommender`, `evaluator`, `influencer`, `end_user`
- `tone_preference` (enum, required)
  - Allowed values: `direct`, `formal`, `conversational`, `technical`, `inspirational`, `peer_to_peer`
- `trust_triggers` (list of enum, required)
  - Allowed values: `data_and_proof`, `peer_references`, `technical_depth`, `executive_endorsement`, `transparency`, `innovation_track_record`, `specificity`
- `pet_peeves` (list of enum, required)
  - Allowed values: `fluff`, `vague_claims`, `over_explanation`, `sales_speak`, `jargon`, `excessive_hedging`, `condescending_tone`
- `current_priorities` (list of enum, required)
  - Allowed values: `platform_migration`, `team_efficiency`, `exec_pressure`, `innovation_leadership`, `revenue_growth`, `brand_authenticity`, `loyalty_programs`, `ai_adoption`, `channel_expansion`, `retention`
- `pain_points` (list of enum, required)
  - Allowed values: `overextended`, `tool_fragmentation`, `proving_roi`, `slow_vendor`, `lack_of_creative_ideas`, `technical_debt`, `cross_team_alignment`
- `behavioral_context` (string, required)
- `created_at` (datetime, required)
- `updated_at` (datetime, required)
- `created_by_email` (string, optional, nullable)

## Examples

**Response**

```json
{
  "personas": [
    {
      "id": "string",
      "organization_id": "string",
      "name": "string",
      "title": "string",
      "seniority": "individual_contributor",
      "industry": "qsr",
      "technical_level": "low",
      "skepticism_level": "low",
      "effort_tolerance": "low",
      "reading_goal": "quick_scan",
      "buying_authority": "decision_maker",
      "tone_preference": "direct",
      "trust_triggers": [
        "data_and_proof"
      ],
      "pet_peeves": [
        "fluff"
      ],
      "current_priorities": [
        "platform_migration"
      ],
      "pain_points": [
        "overextended"
      ],
      "behavioral_context": "string",
      "created_at": "2024-01-15T09:30:00Z",
      "updated_at": "2024-01-15T09:30:00Z",
      "created_by_email": "string"
    }
  ],
  "total": 1
}
```

**SDK Code**

```python
import requests

url = "https://api.markup.ai/personas"

headers = {"Authorization": "Bearer <token>"}

response = requests.get(url, headers=headers)

print(response.json())
```

```javascript
const url = 'https://api.markup.ai/personas';
const options = {method: 'GET', headers: {Authorization: 'Bearer <token>'}};

try {
  const response = await fetch(url, options);
  const data = await response.json();
  console.log(data);
} catch (error) {
  console.error(error);
}
```

```go
package main

import (
	"fmt"
	"net/http"
	"io"
)

func main() {

	url := "https://api.markup.ai/personas"

	req, _ := http.NewRequest("GET", url, nil)

	req.Header.Add("Authorization", "Bearer <token>")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(res)
	fmt.Println(string(body))

}
```

```ruby
require 'uri'
require 'net/http'

url = URI("https://api.markup.ai/personas")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Get.new(url)
request["Authorization"] = 'Bearer <token>'

response = http.request(request)
puts response.read_body
```

```java
import com.mashape.unirest.http.HttpResponse;
import com.mashape.unirest.http.Unirest;

HttpResponse<String> response = Unirest.get("https://api.markup.ai/personas")
  .header("Authorization", "Bearer <token>")
  .asString();
```

```php
<?php
require_once('vendor/autoload.php');

$client = new \GuzzleHttp\Client();

$response = $client->request('GET', 'https://api.markup.ai/personas', [
  'headers' => [
    'Authorization' => 'Bearer <token>',
  ],
]);

echo $response->getBody();
```

```csharp
using RestSharp;

var client = new RestClient("https://api.markup.ai/personas");
var request = new RestRequest(Method.GET);
request.AddHeader("Authorization", "Bearer <token>");
IRestResponse response = client.Execute(request);
```

```swift
import Foundation

let headers = ["Authorization": "Bearer <token>"]

let request = NSMutableURLRequest(url: NSURL(string: "https://api.markup.ai/personas")! as URL,
                                        cachePolicy: .useProtocolCachePolicy,
                                    timeoutInterval: 10.0)
request.httpMethod = "GET"
request.allHTTPHeaderFields = headers

let session = URLSession.shared
let dataTask = session.dataTask(with: request as URLRequest, completionHandler: { (data, response, error) -> Void in
  if (error != nil) {
    print(error as Any)
  } else {
    let httpResponse = response as? HTTPURLResponse
    print(httpResponse)
  }
})

dataTask.resume()
```