> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.markup.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.markup.ai/_mcp/server.

# Plans & Trials

> The free trial, the Starter and Business plans, Enterprise, and how word allowances work.

Every new Markup AI organization starts on a free trial, and when you're ready you pick a plan from the **Billing** page in the [console](https://console.markup.ai). This page explains the trial and what each plan includes; for subscribing, changing plans, and invoices, see [Manage Your Subscription](/admin/billing/manage).

## The free trial

Every organization begins with a **30-day free trial**. No credit card is required, and you get the full product while you evaluate it.

* **When the trial ends**, access pauses until you choose a plan. Nothing is deleted — your style guides, terminology, and settings are saved, and everything picks up where you left off once you subscribe.
* **Ready before the 30 days are up?** Subscribe anytime; paid billing starts when you complete checkout.

## Plans

Markup AI has two self-serve plans plus Enterprise. Both self-serve plans are a **flat price with unlimited users** — you never pay per seat — billed monthly or annually (annual billing works out cheaper per month). Current prices are on the [pricing page](https://markup.ai/pricing/).

|                | Best for                                 | Word allowance                    |
| -------------- | ---------------------------------------- | --------------------------------- |
| **Starter**    | Teams rolling out content governance     | 12 million words checked per year |
| **Business**   | Organizations running Markup AI at scale | 50 million words checked per year |
| **Enterprise** | Custom contracts and volume              | Custom                            |

**Enterprise** adds custom word volume, [single sign-on](/admin/sso-setup), [groups and fine-grained permissions](/admin/groups), and contract-based billing managed by Markup AI — plan changes and invoicing go through your account team rather than the billing portal. [Talk to us](https://markup.ai/lets-talk/) to get set up on Enterprise, or to discuss another arrangement that fits your organization.

## Word allowances are soft limits

Your annual word allowance is a soft limit. We never interrupt a check because you crossed a line — if you're consistently running above your plan, we'll work with you to adjust your limits or tier.

> **Note**
>
> The legal terms for self-serve subscriptions — renewal, cancellation, and refunds — live in the [Terms of Service](https://markup.ai/terms-service/). Billing questions? Contact [billing@markup.ai](mailto:billing@markup.ai).